The Wallifornia MusicTech promotes both music and innovative technology through a series of events, the highlight of which takes place during Les Ardentes music festival.
Powered by LeanSquare, a VC fund based in Liège, the Wallifornia Musictech acceleration program carefully selects 10 MusicTech start-up to fast-track over a ten-day period.
Taking place from June 27th to July 6th, the WMAP gives the lucky start-up a unique opportunity to be a part of the music industry gathered up for Les Ardentes.As part of the acceleration program, teams are individually coached by experienced entrepreneurs and music industry experts in order to set up the best investment proposal. Also, by presenting their project to a panel of investors, the start-up can potentially raise funds during WMT. To prepare for this, the start-up are invited to attend various workshops. At a crossroads between entrepreneurship, innovation and communication, they cover topics such as sales, negotiation, investors relations, growth hacking, digital strategy, communication and storytelling.
By bringing together artists, labels, agents, festival organizers, musictech start-ups, researchers, investors and key players of the music industry in general; the Wallifornia MusicTech aims to foster the creation and development of MusicTech projects while creating a genuine MusicTech ecosystem whose goal is to shape the future of music.
Universal Music Group, the world leader in music-based entertainment, is participating in this year’s music acceleration program through its recently announced UMG Accelerator Engagement Network. Representatives from UMG will be on-hand during the program and UMG executives may be assigned as on-going mentors for certain of the start-ups within the program.
Following the Acceleration Program, the startups are invited to present their projects at the startup garden, during the festival Les Ardentes. In the meantime, keynote speakers and pitches will be presented to a large public of experts and music passionate.
2 possibilities of participation :
- Call for the acceleration program (powered by Leansquare x Universal Music): 10 days of workshops and coaching to set up the best investment proposal and get ready for the start-up competition (pitch in front of music tech industry experts and investors). More info & Registration here (deadline 12th of May)
- Call for registration for the start-up garden (a 4-day tradeshow for musictech start-up at the heart of Les Ardentes – 80 000 festival-goers over the course of 4 days). Info & Registration here. (deadline 1st of June)
Please find attached the catalogue of the event.